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Whetstone
Growth Academy (WGA)
Best Suited For: Firms looking for comprehensive training on how to grow the top line
The WGA is a series of recorded courses divided into levels of content applicable at various stages in a CPA professional’s career: young professionals learning about how they can contribute to the firm’s top-line growth; mid-level professionals who are learning the fundamentals of prospecting; experienced partners looking to enhance their rainmaking skills and firm leaders who are championing the growth effort in their firms.
The WGA also includes supplemental material for administrators with implementation guidelines as well as a discussion guide for in-house facilitated discussions of each course. CPE credit is available subject to your state society’s rules.
Whetstone
Development Academy (WDA) Phase I
Best Suited For: CPA Professionals with 1-4 years of experience
The WDA I is a series of recorded courses that focus primarily on the non-technical behaviors of client service. This unique way of defining client service also gives participants a foundation for becoming a trusted business advisor to their clients in the future.
In addition, the WDA I introduces young professionals to business development activities that are appropriate for where they are in their careers with content designed to be used immediately as professionals go about serving clients and interacting in their communities.
Whetstone
Development Academy (WDA) – Phase II
Best Suited For: CPA Professionals with 4-7 years of experience
This series of recorded courses builds on material from WDA I, evolving skills and concepts in alignment with a professional’s progress in his/her career.
Participants begin to learn the behaviors that lead to becoming a trusted advisor as well as more advanced business development skills such as deepening relationships with referral sources, lead generation techniques and how to work the decision cycle.
