No, it’s not the holiday season, yet. Although that will be upon us before we know it. It’s lead generation season! Itâ’s time to reap the rewards of all the time and money you’ve invested in marketing and positioning activities throughout the year. All those endless mixers, tradeshows, golf outings, ad campaigns, social media efforts, […]
We talk about your competitive edge a lot. It’s in our tagline, our brand promise. Ever wonder what we’re talking about? How about an example: think about increasing your proposal win-rate and getting a higher return on your time invested in proposals. Now that’s an edge over the competition! So let’s talk details — take […]
I was surprised to learn that a friend of mine had recently changed jobs. He, in turn, was surprised that I hadn’t heard. “I posted it on LinkedIn yesterday.” And, indeed, when I looked back through THREE PAGES of older posts I finally saw the indication that he had changed positions. I also checked the […]
You need one. Ok, so maybe that wasn’t as friendly as you might have imagined based on the title of this post. But seriously, you need a marketing budget. Why, you may ask? After all you’ve been getting by ok without one. You’re still marketing. Last year you sponsored 25 different golf holes at 20 […]
Last month we posted about the importance of database maintenance — with some guidelines on effective data management. We made the point that most companies realize they need to segment their target market, but “segmentation” goes beyond just identifying the type of companies you want to target. Not flashy, but pretty darn important. Shortly after […]
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