Wow, I just realized it’s been a while since we posted something here. You know why? Just like most of our clients, this is our prime business development time. We’ve been attending conferences, reaching out through direct marketing efforts, and following up with clients and prospects who were unavailable during their busy season. Which is […]
If you’ve read anything about marketing strategy in the past year or so, you’ve probably noticed the term content marketing making its way into a lot of headlines. Also known as in-bound marketing, content marketing is creating or re-publishing relevant and valuable content online in order to attract and retain clients. Content can be anything […]
In our last post, we talked about why industry specialization is a good idea, especially for business development purposes. So now let’s talk about how to drive growth with industry specialization. First, it’s important to recognize that you can’t just decide you’re a specialist and start promoting it overnight; there is a process to building […]
We’re a month into the new year — if you aren’t already, it’s probably time to start thinking about how to continue growing your business in an increasingly competitive environment. It’s not enough to work the same contacts you always have and continue to tell the same story. So how can you identify new contacts […]
Everyone can probably agree — first dates are tough! We’ve all felt the butterflies, and let’s face it — dread — anticipating a first date. The good news, though, is if the date goes well you usually have a pretty good feeling that a second date is likely. Not so in the business world! You […]
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